Picture this. You’ve spent hours designing a beautiful email. You finally hit Send.
And then… nothing.
Hardly anyone opens it. Those who do? They don’t click. No sales. No leads. No response.
Feels bad, right?
That’s the story of 90% of beginner email marketers. They treat email like a notice board at college—just stick something there and hope people read it. But email isn’t a notice board. It’s a conversation in someone’s personal space (their inbox).
If you want to succeed, you need to write emails that convert—emails that make people read, click, and take action.
And trust me, it’s not rocket science. With a few tricks, you can write campaigns that, even as a beginner, bring real results.
Let’s break it down, clear, simple, no jargon.
Why Email Campaigns Matter?
Direct reach: Social media posts disappear in feeds. Emails land directly in inboxes.
Ownership: Followers on Instagram belong to Instagram. Email subscribers belong to YOU.
High ROI: Email marketing can give up to ₹40 back for every ₹1 spent.
So, if you want to be taken seriously as a digital marketer, learning email campaigns is non-negotiable.
Step 1: Nail the Subject Line
Think of your subject line as the cover of a novel. If it’s boring, no one opens the book.
Some examples:
“Weekly Newsletter #5”- Nobody cares.
“3 Hacks to Get More Followers This Week”- Intriguing.
Tips for subject lines:
Keep it short (under 50 characters).
Add curiosity (make people wonder).
Use numbers or benefits (“Save 20% Today”).
Personalize if possible (“Hey Riya, your growth hack is here”).
Step 2: Hook with the First Line
People scan emails like students scan exam questions, deciding in 5 seconds if it’s worth reading.
So your opening line must hook.
Example: “Most students waste hours scrolling Instagram, but only a few turn it into a career. Want to know how?”
Boom. You’ve got attention.
Step 3: Write Like You Talk
The biggest mistake beginners make? Writing robotic, corporate emails.
Instead, write like you’re texting a friend. Short sentences. Simple words. Clear tone.
“We are pleased to announce our digital marketing workshop scheduled for….” “Hey! We’re hosting a digital marketing workshop this weekend. Want in?”
Remember: Email = human connection, not official notice.
Step 4: Deliver Value First
Imagine meeting someone new. If the first thing they say is “Buy my course!” – you’d run away.
Same with emails. Give value before asking for anything. Share:
Tips
Free resources
Case studies
Stories
Then, slip in your pitch naturally.
Example: Teach 2-3 social media hacks, then invite readers to join your workshop for more.
Step 5: Structure for Easy Reading
Nobody reads giant walls of text. Students skim. Professionals skim. Everyone skims.
So:
Use short paragraphs (2-3 lines).
Add bullet points.
Use bold text for key ideas.
Make your email scannable, which means even if someone reads for 20 seconds, they get the gist.
Step 6: The CTA (Call to Action)
This is where many beginners fail. They either:
Don’t include a CTA at all.
Include 5 different CTAs (confusing).
Golden Rule: One email = One CTA.
Examples:
“Register Now”
“Download Free Guide”
“Book Your Spot”
Make the button big, clear, and action-oriented.
Step 7: Personalize, Don’t Generalize
Think about it. Would you respond more to: “Dear Customer” “Hi Rohit”
Personalization increases open rates and conversions. Use names, segment your list, and send relevant content.
Example: Send different emails to students, job-seekers, and entrepreneurs instead of blasting one generic mail to all.
Step 8: Add Storytelling
Humans love stories. Even a simple one can make your email memorable.
Instead of: “Our new course helps you improve SEO.”
Say: “Last year, one of our students, Neha, was struggling with SEO. Within 3 months of joining our course, her blog traffic grew by 200%. You can do it too.”
Stories sell better than sales pitches.
Step 9: Keep Testing
Don’t assume your first campaign will be perfect. Track:
Open rate (Are subject lines working?)
Click-through rate (Is the CTA tempting?)
Conversion rate (Are people buying/registering?)
Try different subject lines, email lengths, tones, and CTAs until you find what works.
Step 10: Respect Your Audience
Don’t spam. Don’t over-email. Don’t push too hard.
A good rule? 80% value, 20% promotion. Build trust. Once people trust you, they’ll buy from you.
Mini Example: Rahul’s First Campaign
Rahul, a marketing student, tried email marketing for his college fest.
Subject line: “Want Free Passes to the Biggest College Fest in Delhi?”
First line: “Hey! We’re bringing music, food, and madness this weekend.”
Value: Shared schedule + celebrity guest info.
CTA: “Grab Your Pass Now.”
Result: 500 students signed up in 2 days.
Moral: Keep it simple, relatable, and direct
Quick Do’s & Don’ts
✅ Do use catchy subject lines
✅ Do keep sentences short
✅ Do focus on one main goal per email
✅ Do tell stories to connect
✅ Do track performance
❌ Don’t send long boring paragraphs
❌ Don’t buy email lists
❌ Don’t send without testing on mobile
❌ Don’t overdo promotions
❌ Don’t sound robotic
Checklist for Beginners
Write a strong subject line
Start with a hook
Use conversational tone
Give value before pitching
Add ONE clear CTA
Personalize emails
Keep it scannable
Test, track, improve
Final Thoughts
Writing high-converting emails isn’t about fancy words or heavy marketing jargon. It’s about:
Understanding people
Talking like a friend
Offering value
Guiding them to take action
For young professionals and students, mastering this skill early can give you a huge edge. Because no matter how much social media grows, email remains the most direct, personal, and profitable channel in digital marketing.
So, next time you sit down to write an email campaign, remember: keep it simple, keep it human, and always lead with value.
