How to Reduce Ad Spend and Improve ROI in Paid Campaigns
Let’s be honest. Running ads online feels a bit like shopping during a sale. You go in thinking, “I’ll only […]
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Understanding PPC: A Quick Guide for Digital Marketing Students
Imagine this: You’re broke at the end of the month (classic student life). You only have ₹200 left. You want
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How to Set Up Your First Google Ads Campaign: A Beginner’s Guide
Picture this: You open Google to search “best pizza near me.” Within seconds, ads for Domino’s, Pizza Hut, and even
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Google Ads vs. Facebook Ads: What Should Be Learnt First?
Imagine this. You’re sitting in the college library (pretending to study, but actually scrolling on your phone). Suddenly, you see
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The Do’s and Don’ts of Social Media Marketing
It’s 9 p.m. You’re sitting in your hostel room, scrolling Instagram. One brand’s reel makes you laugh out loud. You
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How to Create Viral Content on Social Media: A Student’s Guide
It’s 11:30 p.m. You’re lying on your hostel bed, scrolling through reels. Suddenly, you stop. A random guy reviewing “pani
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Instagram, Facebook, LinkedIn – Which Platform is Best for Marketers?
It’s Saturday evening. You’re chilling with your friends at a café. One guy is scrolling through Instagram reels, another is
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Social Media Marketing Strategies: A Guide for Digital Marketing Students
Picture this. You’re sitting in a college canteen. Your friend pulls out his phone, opens Instagram, and says, “Bro, have
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The Role of Keywords: How to Optimize Your Content Like a Pro
Imagine this: You’re sitting in your hostel canteen. Hungry, you ask Google, “Best momos near me.” Within seconds, it shows
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Top Free SEO Tools Every Digital Marketing Student Must Use
Imagine this: You’re preparing for semester exams. Some students read every book in the library, some join coaching, but the
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Mastering SEO: A Student’s Guide to Ranking Higher on Google
Picture this: You’ve worked hard on a blog, maybe about “Best Cafes Near Campus” or “Top Study Hacks Before Exams.”
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The Core Pillars of Digital Marketing Every Student Should Know
Picture this: You’re chilling in your hostel room. Your friend is watching Netflix, another is scrolling reels, and someone else
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